About

Venvy, also named Wei Fan 范维.

A backbone member of a fast-growing team for the infant brand Enfamil eCommerce business. In charge of UX and visual design, media buy(SEM/RTB/social ad) / exchange, activity campaign, consumer acquisition and promotion mechanism. Understand the China eCommerce landscape, including JD.com, Alibaba (Tmall/Tmall Supermarket), Suning, YHD and Amazon.

An experienced marketer driving campaigns for brands including Enfamil, Pampers, Tide, Ariel and Camry. Responsible for digital strategy, communication idea, interactive mechanism, media planning / buying (SEM, Display, video, RTB), social media activation, buzz monitoring and site development. Understand the China digital landscape, including Wechat, Weibo, QQ and Baidu.

A fan of art including fine art, graphic design, digital design, animation and comic. A crazy lover of art museums and exhibition. An amateur of oil painting and comic drawing. A newbie of web design. A PPT expert.

A leisure traveler with footprint across China and US.

 

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